4 min read
Understanding a SKAG Structure in Google Ads
XEN Solar: Mar 26, 2021 1:17:38 PM
SKAG stands for Single Keyword Ad Group.
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2 min read
Website Design and Development for Solar Companies
XEN Solar: Mar 18, 2021 8:43:09 PM
If your solar company doesn’t have a website, you might as well not exist, at least as far as most customers are concerned.
2 min read
Benefits of Digital Marketing for Solar Companies
XEN Solar: Mar 18, 2021 8:42:59 PM
Solar dealers are focusing on digital marketing in order to be found and grow their business. It is highly likely that your ideal customer will do...
2 min read
5 Reasons Why Google Ads Are Great for Solar Companies
XEN Solar: Mar 18, 2021 8:42:46 PM
Do you know where your ideal customers are sourced from?
Using this insightful information will help you find more customers of the same type and who...
2 min read
Top Five Reasons Why Solar Companies Use Facebook Ads
XEN Solar: Mar 18, 2021 8:42:37 PM
As you consider the marketing efforts of your solar power company, how much attention have you given to Facebook ads? Perhaps you have tried out some...
3 min read
Facebook Advertising: Aggregated Event Measurement
Tara Connolly: Mar 16, 2021 2:33:44 PM
An explainer on what's going on with Facebook Ads and iOS 14 updates - and what you need to do to ensure minimum impact on your Facebook advertising.
2 min read
Google Ads - Are You Aware of the Recent Changes?
Kylie Browne: Mar 12, 2021 1:07:09 PM
The mighty Google gurus have been messing with the formula again and recent changes have caused a stir. Are you up to date with how Google Ads has...
5 min read
10 Tips to Boost Your Solar Company's Google Ads Results
Mayank Johri: Nov 30, 2020 1:20:34 PM
If Google Ads isn’t working for you, then it might seem like it’s the perfect place to literally throw your money away. Whilst most solar dealers...
4 min read
How to Setup HubSpot Free for your Solar Site
Customers are the lifeblood of any business, for without customers there is no company.
Giving importance to customers at all stages in the marketing...
4 min read
Marketing Attribution and Why It Matters for Solar Dealers
Kylie Browne: Sep 5, 2020 4:24:42 PM
Understanding the conversion path your customers take prior to making a purchase provides insight into where your solar digital marketing efforts...
8 min read
Complete Guide to Using Google My Business in Your Solar Business
Roselen Fernandez: Aug 21, 2020 4:07:00 PM
Solar dealers need to have great local search visibility and to achieve this, dealers will need a well-optimised website, possibly Google Ads...
4 min read
Solar Dealers: 6 Reasons Your Website is Slow
Kylie Browne: Jul 23, 2020 7:15:00 AM
If your website is slow to load pages then that's a problem. The slower your website is, the more likely people are to abandon it before it loads -...