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Automation and Efficiency Blog

Efficiency and Process Solutions for Solar Companies Looking To Grow

solar marketing tips

Why Your Solar Company Needs HubSpot

1 min read

Why Your Solar Company Needs HubSpot

The Covid-19 pandemic was a wake up call for many solar dealers who found their business straining to survive in unchartered conditions. Whether it...

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XEN Solar Blog: Google Ads Retiring Expanded Text Ads in June 2022

Google Ads Retiring Expanded Text Ads in June 2022

What does this mean for you?

If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is...

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4 min read

Google Ads - Important Changes November 2021

There are more changes and updates to the Google Ads platform that continue to keep everyone on their toes. Are you up to date with how Google Ads...

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3 min read

The Solar Marketing Holiday Campaign You Need To Plan Now

With only seven weeks left until the end of the year, it's the perfect time to kick start an end of year campaign to finish off the year with a bang....

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8 min read

Key Elements In Your Solar Marketing Strategy

Every business needs a marketing strategy. You can't just wing it and expect great marketing results. In creating a strategy you align your product,...

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Content Marketing Matters for Solar Companies

2 min read

Why Content Marketing Matters for Solar Companies

If your research shows that there are plenty of eligible and motivated leads in your service area then having great content on your site will help...

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Website Design and Development for Solar Companies

2 min read

Website Design and Development for Solar Companies

If your solar company doesn’t have a website, you might as well not exist, at least as far as most customers are concerned. 

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Recent Changes in Google Ads

2 min read

Google Ads - Are You Aware of the Recent Changes?

The mighty Google gurus have been messing with the formula again and recent changes have caused a stir.  Are you up to date with how Google Ads has...

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5 min read

10 Tips to Boost Your Solar Company's Google Ads Results

If Google Ads isn’t working for you, then it might seem like it’s the perfect place to literally throw your money away. Whilst most solar dealers...

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4 min read

Marketing Attribution and Why It Matters for Solar Dealers

Understanding the conversion path your customers take prior to making a purchase provides insight into where your solar digital marketing efforts...

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4 min read

Solar Dealers: 6 Reasons Your Website is Slow

If your website is slow to load pages then that's a problem. The slower your website is, the more likely people are to abandon it before it loads -...

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