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Solar Digital Marketing Blog

The XEN Solar Digital Marketing blog - tips, tricks, tactics and training for solar dealers

Website Design and Development for Solar Companies

If your solar company doesn’t have a website, you might as well not exist, at least as far as most...

Benefits of Digital Marketing for Solar Companies

Solar dealers are focusing on digital marketing in order to be found and grow their business. It is...

5 Reasons Why Google Ads Are Great for Solar Companies

Do you know where your ideal customers are sourced from?

Using this insightful information will...

Top Five Reasons Why Solar Companies Use Facebook Ads

As you consider the marketing efforts of your solar power company, how much attention have you...

Facebook Advertising: Aggregated Event Measurement

An explainer on what's going on with Facebook Ads and iOS 14 updates - and what you need to do to...

Google Ads - Are You Aware of the Recent Changes?

The mighty Google gurus have been messing with the formula again and recent changes have caused a...

10 Tips to Boost Your Solar Company's Google Ads Results

If Google Ads isn’t working for you, then it might seem like it’s the perfect place to literally...

How to Setup HubSpot Free for your Solar Site

Customers are the lifeblood of any business, for without customers there is no company.

Giving...

Marketing Attribution and Why It Matters for Solar Dealers

Understanding the conversion path your customers take prior to making a purchase provides insight...

Complete Guide to Using Google My Business in Your Solar Business

Solar dealers need to have great local search visibility and to achieve this, dealers will need  a...

Solar Dealers: 6 Reasons Your Website is Slow

If your website is slow to load pages then that's a problem. The slower your website is, the more...

Google Analytics - What is the Other Traffic Channel?

As a solar dealer, you might have traffic coming to your website from multiple sources as part of...