1 min read
XEN Solar: Jul 22, 2022 9:55:51 AM
The Covid-19 pandemic was a wake up call for many solar dealers who found their business straining to survive in unchartered conditions. Whether it was staff needing to wear masks. get vaccinated, work from home, isolate when sick, or care for...
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XEN Solar: Mar 28, 2022 11:52:52 AM
If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is...
1 min read
Tara Connolly: Mar 17, 2022 5:36:45 PM
Yesterday Google announced that Universal Analytics (UA) will stop collecting data on July 1, 2023. Google Analytics 4 (GA4) will then replace UA as...
4 min read
Kylie Browne: Nov 14, 2021 2:50:24 PM
There are more changes and updates to the Google Ads platform that continue to keep everyone on their toes. Are you up to date with how Google Ads...
3 min read
Kylie Browne: Oct 29, 2021 1:36:00 PM
With only seven weeks left until the end of the year, it's the perfect time to kick start an end of year campaign to finish off the year with a bang....
8 min read
Kylie Browne: Sep 29, 2021 10:20:23 AM
Every business needs a marketing strategy. You can't just wing it and expect great marketing results. In creating a strategy you align your product,...
2 min read
XEN Solar: Aug 31, 2021 7:55:27 AM
Email marketing is not dead. We have found that solar dealers have continued to get great open rates and click through rates on email campaigns all...
2 min read
XEN Solar: Aug 12, 2021 9:11:48 AM
The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers to consider taking it up.
1 min read
XEN Solar: Jun 4, 2021 4:48:22 PM
In highly competitive industries such as the solar industry, it's absolutely vital that leads be contacted as soon as possible. A lead that hasn't...
2 min read
XEN Solar: May 3, 2021 9:00:00 AM
UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone clicks a link with UTM parameters, the tags are sent...
2 min read
XEN Solar: Apr 27, 2021 11:32:21 AM
If your research shows that there are plenty of eligible and motivated leads in your service area then having great content on your site will help...
