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Solar Digital Marketing Blog

The XEN Solar Digital Marketing blog - tips, tricks, tactics and training for solar dealers

Marketing

Email Marketing Conversions

2 min read

Drive Conversions With Email Marketing

Email marketing is not dead. We have found that solar dealers have continued to get great open rates and click through rates on email campaigns all throughout the current pandemic. The secret?  Content of course.

Let's explore some ways to ensure your...

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We Recommend The HubSpot CRM Starter Suite

2 min read

Why We Recommend The HubSpot CRM Starter Suite

The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers to consider taking it up.

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Lead Response Times Matter for Solar Companies

1 min read

Why Lead Response Times Matter for Solar Companies

In highly competitive industries such as the solar industry, it's absolutely vital that leads be contacted as soon as possible. A lead that hasn't been contacted is essentially a lost lead. Why... because if they're on your contact list, they are also...

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Solar Businesses Track Social Media Success

2 min read

How Solar Businesses Can Track Social Media Success With UTM Parameters

UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone clicks a link with UTM parameters, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag all your links to test the efficacy...

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Digital Marketing Benefits for Solar Companies

2 min read

Benefits of Digital Marketing for Solar Companies

Solar dealers are focusing on digital marketing in order to be found and grow their business. It is highly likely that your ideal customer will do online research before making a purchase. They'll see how you rank in a Google search, they'll be checking...

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2 min read

Google Analytics - What is the Other Traffic Channel?

As a solar dealer, you might have traffic coming to your website from multiple sources as part of your solar digital marketing strategy

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