1 min read
How To Manage Your Sales Pipeline More Efficiently
XEN Solar: Aug 12, 2022 9:01:27 AM
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1 min read
Why Your Solar Company Needs HubSpot
XEN Solar: Jul 22, 2022 9:55:51 AM
The Covid-19 pandemic was a wake up call for many solar dealers who found their business straining to survive in unchartered conditions. Whether it was staff needing to wear masks. get vaccinated, work from home, isolate when sick, or care for others who...
Google Ads Retiring Expanded Text Ads in June 2022
XEN Solar: Mar 28, 2022 11:52:52 AM
What does this mean for you?
If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for...
2 min read
Drive Conversions With Email Marketing
XEN Solar: Aug 31, 2021 7:55:27 AM
Email marketing is not dead. We have found that solar dealers have continued to get great open rates and click through rates on email campaigns all throughout the current pandemic. The secret? Content of course.
Let's explore some ways to ensure your...
2 min read
Why We Recommend The HubSpot CRM Starter Suite
XEN Solar: Aug 12, 2021 9:11:48 AM
The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers to consider taking it up.
1 min read
Why Lead Response Times Matter for Solar Companies
XEN Solar: Jun 4, 2021 4:48:22 PM
In highly competitive industries such as the solar industry, it's absolutely vital that leads be contacted as soon as possible. A lead that hasn't been contacted is essentially a lost lead. Why... because if they're on your contact list, they are also...
2 min read
How Solar Businesses Can Track Social Media Success With UTM Parameters
XEN Solar: May 3, 2021 9:00:00 AM
UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone clicks a link with UTM parameters, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag all your links to test the efficacy...
2 min read
Why Content Marketing Matters for Solar Companies
XEN Solar: Apr 27, 2021 11:32:21 AM
If your research shows that there are plenty of eligible and motivated leads in your service area then having great content on your site will help you convert them into customers.
4 min read
Understanding a SKAG Structure in Google Ads
XEN Solar: Mar 26, 2021 1:17:38 PM
SKAG stands for Single Keyword Ad Group.
2 min read
Website Design and Development for Solar Companies
XEN Solar: Mar 18, 2021 8:43:09 PM
If your solar company doesn’t have a website, you might as well not exist, at least as far as most customers are concerned.
2 min read
Benefits of Digital Marketing for Solar Companies
XEN Solar: Mar 18, 2021 8:42:59 PM
Solar dealers are focusing on digital marketing in order to be found and grow their business. It is highly likely that your ideal customer will do online research before making a purchase. They'll see how you rank in a Google search, they'll be checking...