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Discovery Call

XEN Solar

1 min read

How To Manage Your Sales Pipeline More Efficiently

 

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Why Your Solar Company Needs HubSpot

1 min read

Why Your Solar Company Needs HubSpot

The Covid-19 pandemic was a wake up call for many solar dealers who found their business straining to survive in unchartered conditions. Whether it was staff needing to wear masks. get vaccinated, work from home, isolate when sick, or care for others who...

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XEN Solar Blog: Google Ads Retiring Expanded Text Ads in June 2022

Google Ads Retiring Expanded Text Ads in June 2022

What does this mean for you?

If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for...

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Email Marketing Conversions

2 min read

Drive Conversions With Email Marketing

Email marketing is not dead. We have found that solar dealers have continued to get great open rates and click through rates on email campaigns all throughout the current pandemic. The secret?  Content of course.

Let's explore some ways to ensure your...

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We Recommend The HubSpot CRM Starter Suite

2 min read

Why We Recommend The HubSpot CRM Starter Suite

The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers to consider taking it up.

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Lead Response Times Matter for Solar Companies

1 min read

Why Lead Response Times Matter for Solar Companies

In highly competitive industries such as the solar industry, it's absolutely vital that leads be contacted as soon as possible. A lead that hasn't been contacted is essentially a lost lead. Why... because if they're on your contact list, they are also...

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Solar Businesses Track Social Media Success

2 min read

How Solar Businesses Can Track Social Media Success With UTM Parameters

UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone clicks a link with UTM parameters, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag all your links to test the efficacy...

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Content Marketing Matters for Solar Companies

2 min read

Why Content Marketing Matters for Solar Companies

If your research shows that there are plenty of eligible and motivated leads in your service area then having great content on your site will help you convert them into customers.

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Understanding Google Ads SKAG Structure

4 min read

Understanding a SKAG Structure in Google Ads

SKAG stands for Single Keyword Ad Group.

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Website Design and Development for Solar Companies

2 min read

Website Design and Development for Solar Companies

If your solar company doesn’t have a website, you might as well not exist, at least as far as most customers are concerned. 

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Digital Marketing Benefits for Solar Companies

2 min read

Benefits of Digital Marketing for Solar Companies

Solar dealers are focusing on digital marketing in order to be found and grow their business. It is highly likely that your ideal customer will do online research before making a purchase. They'll see how you rank in a Google search, they'll be checking...

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