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Solar Digital Marketing Blog

The XEN Solar Digital Marketing blog - tips, tricks, tactics and training for solar dealers

Google Ads for Solar

XEN Solar Blog: Google Ads Retiring Expanded Text Ads in June 2022

Google Ads Retiring Expanded Text Ads in June 2022

What does this mean for you?

If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for...

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4 min read

Google Ads - Important Changes November 2021

There are more changes and updates to the Google Ads platform that continue to keep everyone on their toes. Are you up to date with how Google Ads has changed and what it means for your business?

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Google Ads Are Great for Solar Companies

2 min read

5 Reasons Why Google Ads Are Great for Solar Companies

Do you know where your ideal customers are sourced from?

Using this insightful information will help you find more customers of the same type and who have similar motives for buying a solar power system for their home or business. When you think of  how...

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Recent Changes in Google Ads

2 min read

Google Ads - Are You Aware of the Recent Changes?

The mighty Google gurus have been messing with the formula again and recent changes have caused a stir.  Are you up to date with how Google Ads has changed and what it means for your business?

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5 min read

10 Tips to Boost Your Solar Company's Google Ads Results

If Google Ads isn’t working for you, then it might seem like it’s the perfect place to literally throw your money away. Whilst most solar dealers understand the importance of being visible to customers searching online, they don’t always give their...

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5 min read

The Complete Guide to Using Google Ads for your Solar Business

If you're a solar panel installer who wants more customers, you have many different options to promote your business. You could advertise with social media, newspapers, flyers or radio. While all of these techniques are part of an overall marketing...

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