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Solar Digital Marketing Blog

The XEN Solar Digital Marketing blog - tips, tricks, tactics and training for solar dealers

Google Ads

XEN Solar Blog: Google Ads Retiring Expanded Text Ads in June 2022

Google Ads Retiring Expanded Text Ads in June 2022

What does this mean for you?

If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for...

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4 min read

Google Ads - Important Changes November 2021

There are more changes and updates to the Google Ads platform that continue to keep everyone on their toes. Are you up to date with how Google Ads has changed and what it means for your business?

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Understanding Google Ads SKAG Structure

4 min read

Understanding a SKAG Structure in Google Ads

SKAG stands for Single Keyword Ad Group.

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Google Ads Are Great for Solar Companies

2 min read

5 Reasons Why Google Ads Are Great for Solar Companies

Do you know where your ideal customers are sourced from?

Using this insightful information will help you find more customers of the same type and who have similar motives for buying a solar power system for their home or business. When you think of  how...

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Recent Changes in Google Ads

2 min read

Google Ads - Are You Aware of the Recent Changes?

The mighty Google gurus have been messing with the formula again and recent changes have caused a stir.  Are you up to date with how Google Ads has changed and what it means for your business?

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