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UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone clicks a link with UTM parameters, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag all your links to test the efficacy of your campaigns and identify the best ways to drive visitors to your website.
UTM parameters are important for your social media success. It can help you understand how your visitors connect with your website and helps you measure the value of your social media work.
Here's an example of a URL with UTM parameters:
XEN Blog Post URL without parameters:
XEN Blog Post URL with parameters:
Let's look at a detailed explanation of each of the campaign parameters. Here are the five fields you need to fill out.
When you are planning to share a link to your site via your social channels, we recommend adding UTM parameters to that link, so you can track the results and activity that come from that social post.
Here's how to add UTM parameters to a link you want to share on social:
5. Copy the generated campaign URL, and paste this into your social post.
UTM parameters give valuable perceptions to your traffic. If you're interested to know more or need help with efficient management of all your social media platforms, XEN Solar is here to help! Contact us today.