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Solar Digital Marketing Blog

The XEN Solar Digital Marketing blog - tips, tricks, tactics and training for solar dealers

Google Ads Retiring Expanded Text Ads in June 2022

What does this mean for you?

If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for solar this Autumn”). 

How to Increase Your Solar Leads Without Increasing Budgets

These days, consumer acceptance of solar power is on the rise, and a high percentage of your...

Google Ads - Important Changes November 2021

There are more changes and updates to the Google Ads platform that continue to keep everyone on...

The Solar Marketing Holiday Campaign You Need To Plan Now

With only seven weeks left until the end of the year, it's the perfect time to kick start an end of...

Key Elements In Your Solar Marketing Strategy

Every business needs a marketing strategy. You can't just wing it and expect great marketing...

Drive Conversions With Email Marketing

Email marketing is not dead. We have found that solar dealers have continued to get great open...

Why We Recommend The HubSpot CRM Starter Suite

The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers to...

Why Lead Response Times Matter for Solar Companies

In highly competitive industries such as the solar industry, it's absolutely vital that leads be...

How Solar Businesses Can Track Social Media Success With UTM Parameters

UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone...

Why Content Marketing Matters for Solar Companies

If your research shows that there are plenty of eligible and motivated leads in your service area...

Understanding a SKAG Structure in Google Ads

SKAG stands for Single Keyword Ad Group.