If you manage your own Google Ads, you need to review your current Expanded Text ads and ensure the ad copy is evergreen. This means you need to remove any date specific messaging (2022) or seasonal activity (“great time for solar this Autumn”).
Yesterday Google announced that Universal Analytics (UA) will stop collecting data on July 1, 2023....
These days, consumer acceptance of solar power is on the rise, and a high percentage of your...
There are more changes and updates to the Google Ads platform that continue to keep everyone on...
With only seven weeks left until the end of the year, it's the perfect time to kick start an end of...
Every business needs a marketing strategy. You can't just wing it and expect great marketing...
Email marketing is not dead. We have found that solar dealers have continued to get great open...
The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers to...
In highly competitive industries such as the solar industry, it's absolutely vital that leads be...
UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone...
If your research shows that there are plenty of eligible and motivated leads in your service area...
SKAG stands for Single Keyword Ad Group.