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Kylie Browne

Kylie is a marketing strategist, specialising in HubSpot & Google AdWords.

4 min read

Google Ads - Important Changes November 2021

There are more changes and updates to the Google Ads platform that continue to keep everyone on their toes. Are you up to date with how Google Ads has changed and what it means for your business?

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3 min read

The Solar Marketing Holiday Campaign You Need To Plan Now

With only seven weeks left until the end of the year, it's the perfect time to kick start an end of year campaign to finish off the year with a bang. Solar dealers are running a variety of campaigns at the moment, preparing the most profitable option for...

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8 min read

Key Elements In Your Solar Marketing Strategy

Every business needs a marketing strategy. You can't just wing it and expect great marketing results. In creating a strategy you align your product, target areas, target audience and promotional channels to help you sell more.

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Recent Changes in Google Ads

2 min read

Google Ads - Are You Aware of the Recent Changes?

The mighty Google gurus have been messing with the formula again and recent changes have caused a stir.  Are you up to date with how Google Ads has changed and what it means for your business?

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4 min read

Marketing Attribution and Why It Matters for Solar Dealers

Understanding the conversion path your customers take prior to making a purchase provides insight into where your solar digital marketing efforts need to be targeted.

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4 min read

Solar Dealers: 6 Reasons Your Website is Slow

If your website is slow to load pages then that's a problem. The slower your website is, the more likely people are to abandon it before it loads - which creates friction for your solar digital marketing plan.

Improving the speed of your website can be a...

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6 min read

The Complete Guide to Website Development for Your Solar Business

Your solar business is a physical business, bricks and mortar. You talk to customers, you go out to their homes or places of work and you support their technology. So, often dealers wonder why they need a website. Despite solar being a fairly in-person,...

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5 min read

The Complete Guide to Using Google Ads for your Solar Business

If you're a solar panel installer who wants more customers, you have many different options to promote your business. You could advertise with social media, newspapers, flyers or radio. While all of these techniques are part of an overall marketing...

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2 min read

Why Instagram Marketing Will Benefit Your Solar Dealership

With the range of social marketing platforms available we often find solar dealers are reluctant to test Instagram as a part of their solar digital marketing mix.

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2 min read

Should I Turn Off My Solar Digital Marketing Campaigns Over The Christmas Holiday Period?

With the hype of Christmas and New Year celebrations taking over between 25 Dec - early Jan, it's worth questioning whether you should keep your paid marketing campaigns running during this time. The office is closed and no-one wants to be answering...

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1 min read

How Can I Tell If My Website Is a WordPress Site?

We choose to use WordPress as our web development platform for most of our clients and recommend it to our solar dealers.

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3 min read

Marketing Cheat Sheet for Solar Dealerships

Whether you are new to solar or simply looking to boost your existing solar business, we have a marketing cheat sheet to help you stay ahead of your competitors.

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