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Solar Digital Marketing Blog

The XEN Solar Digital Marketing blog - tips, tricks, tactics and training for solar dealers

google analytics


1 min read

Important Google Analytics Update: GA4 will replace Universal Analytics

Yesterday Google announced that Universal Analytics (UA) will stop collecting data on July 1, 2023.  Google Analytics 4 (GA4) will then replace UA as the default Google Analytics experience.Here are the two key paragraphs to take away from Google's...

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