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Solar Digital Marketing Blog

The XEN Solar Digital Marketing blog - tips, tricks, tactics and training for solar dealers

Drive Conversions With Email Marketing

Email marketing is not dead. We have found that solar dealers have continued to get great open...

Why We Recommend The HubSpot CRM Starter Suite

The HubSpot CRM Starter Suite has a great offer and we're encouraging all of our solar dealers...

Why Lead Response Times Matter for Solar Companies

In highly competitive industries such as the solar industry, it's absolutely vital that leads be...

How Solar Businesses Can Track Social Media Success With UTM Parameters

UTM parameters are tags you add to URLs to track your campaigns more accurately. When someone...

Why Content Marketing Matters for Solar Companies

If your research shows that there are plenty of eligible and motivated leads in your service...

Understanding a SKAG Structure in Google Ads

SKAG stands for Single Keyword Ad Group.

Website Design and Development for Solar Companies

If your solar company doesn’t have a website, you might as well not exist, at least as far as...

Benefits of Digital Marketing for Solar Companies

Solar dealers are focusing on digital marketing in order to be found and grow their business. It...

5 Reasons Why Google Ads Are Great for Solar Companies

Do you know where your ideal customers are sourced from?

Using this insightful information will...

Top Five Reasons Why Solar Companies Use Facebook Ads

As you consider the marketing efforts of your solar power company, how much attention have you...

Facebook Advertising: Aggregated Event Measurement

An explainer on what's going on with Facebook Ads and iOS 14 updates - and what you need to do...

Google Ads - Are You Aware of the Recent Changes?

The mighty Google gurus have been messing with the formula again and recent changes have caused...