If you have a WordPress based site we manage WordPress core, plugins and theme updates for you.
Our expert team take care of all the following digital marketing items for you - freeing you up to focus on what you do best: install more solar.
Each month or each week (for Elite Customers) we have a strategy and planning call with you.
We review campaigns and results, highlights the opportunities, explain our recommendations and cover what we have planned for the coming month.
We update your solar website to ensure the product and services details are up-to-date.
We also take care of things like plugin and theme updates (if you are using WordPress) as well as regular backups and performance optimization.
Each month (or week for Elite tier customers) we research and prepare a blog post for your site, complete with images and formatting.
The topic will have been discussed and agreed with you as part of the month's planning call.
Blog posts are great for Google and give a good user experience to your site visitors as well.
We keep your social channels (Facebook, Instagram, Twitter, LinkedIn) updated with interesting news, customer case studies, ebook offers, special promotions, and trust building content.
With years of experience managing advertising campaigns for solar companies, we're experts in optimizing your Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads and Bing Ads. Plus we can also extend campaigns to other platforms including Spotify, Quora and Industry sites.
If you already a Google Ads account in place and are running campaigns, we'll do a full review of your setup and results so far.
We'll ensure proper tracking is in place and recording conversions accurately. We'll also review the traffic quality, campaign and ad group structure and the effectiveness of your ads.
You'll get a list of our findings and recommendations for improvement - which we will then implement.
It's important that your website content is:
We'll review your site content to highlight gaps and enhance your overall offering. Plus it helps with SEO.
Most leads start in research mode - they are educating themselves. By sending a series of emails to prospects, you educate them, build trust and give them the confidence to take the next step with you.
We build out your email nurture sequences and continually test and measure results, giving you increased conversion rates.
In addition to the email nurture sequences above, we also prepare monthly newsletter updates for your prospects and customers.
An excellent way to keep contacts informed on industry trends, new products and benefits of working with you.
We'll set up all your Google tools - including Google Search Console, Google Analytics and Google Tag Manager.
Finally, peace of mind, knowing that all those different tools are now actually set up properly.
We ensure all the proper tracking is in place on your site.
If you've ever been confused by Google Analytics, Google Tag Manager, Facebook pixels and any number of other tracking items, fear not.
We take care of getting these all in place so you're tracking the all the right things.
This is part of an overall digital marketing audit.
Your website is ultimately your greatest asset. Which means optimizing it for Google is a high-value, long term benefit. Although it takes time for sites to rank well, it all starts with a comprehensive SEO audit highlighting the issues, opportunities and priorities.
Not only do we conduct an SEO audit for you, we also work to implement the improvements on your site.
What gets measured, gets actioned.
With real-time reporting and dashboards, focussed on the right items, you are in control of spend, activity and results.
We set up the reports for you, and each month highlight the key insights, the opportunities and results for you.
Ensuring your Google My Business listing is up-to-date is one of the most powerful opportunities you have in Google Search results.
Not only do we ensure your details are correct, we also update your profile with regular posts, offers and imagery.
Our graphic design team look after all your site banners, social post images, blog post images and advertising banners.
In addition we take care of ebook designs and brochure updates. Plus all the little things like ensuring your email signature images are clean and compelling.
Beautiful, engaging landing pages are the secret to successful lead generation.
Our designers and developers review your existing pages (and update where appropriate) as well us build out completely new landing pages for your campaigns.
Ensure your ebooks and product assets look professional and well branded.
Our designers will update your PDF assets to include your branding and callouts.
Do you have compelling brochures for your business? If so, we'll keep them up-to-date. If not, we'll create them for you.
It's important to have a simple set of useful, company branded brochures to give to prospects as well as customers (we all the love the repeat customer right?).
If you receive Coop funding from suppliers (Eg LG, Solar Edge, Tesla) simply loop us in with your account manager.
We'll manage the campaigns to meet Coop requirements, and prepare all the proof of spend documents for you to submit.
If you win an award (eg LG Dealer of the Year) or accreditation (eg CEC), simply let us know the details and we'll prepare promotional items (eg email signatures, social banner updates, web page updates) to feature in campaigns.
Learn how the XEN Solar Done-For-You Digital Marketing Services Works.
Learn how we take care of all your solar digital marketing activities.