FAQs

You are billed monthly or quarterly depending on the subscription option you selected when purchasing.

You are billed automatically by Stripe on the same day each month that you started your subscription (eg if you started on 5th August, your next automatic billing will be on 5th September).

All billing is currently in AUD (Australian dollars).

We are currently investigating offering billing in other currencies including USD, EUR, GBP and NZD.

If this is important to you please let us know - to date there have been no objections from customers (and for US customers, the exchange rate is fantastic for you), but we will accelerate this process if it is a hurdle for customers.

You can easily cancel (or pause or upgrade/downgrade) directly in your payment account area (click here to log in).

When you are billed you will receive an email notification from Stripe (our secure payment processing platform) or PayPal. The email includes a link to manage your subscription. You simply click the link and are taken into your account from where you can cancel.

If you have any issues or questions you can also contact us (using either the private email we provided you or via our Contact page) and we can cancel your subscription for you.

We offer a range of packages to suit every type of solar dealer.

If you're not sure which is the best fit for you, no problem. Let's organize a call and chat through your requirements.

Alternatively, simply start with our Essentials package and upgrade as needed.

Yes, you can pay easily from our Get Started page using your credit card.

Yes, no problem, simply use this page to let us know your billing details.

We'll send you your invoice, and once we've confirmed payment we'll get things started.

Yes, if you're not ready for a monthly subscription yet, we can start with some simple items, such as:

• Google Ads audit
• Website SEO check
• Website content updates

Chat with us and purchase simple hourly packs here.

No, we don't do every single item every month.

Whilst there are general activities that we ideally do every month (eg website updates, social updates, blog content, paid advertising) it will depend on your circumstances. 

Thus, we focus on the outcomes that are highest priority for you for that month. 

For example, if your current website is really slow and not converting, it doesn't make sense to waste money on Google ads to send traffic to it. Instead, the top priority will be to ensure your site is fast and works on mobile. 

We use our XEN Marketing Scorecard system to prioritise items for maximum results.

Each month (or weekly for Elite tier dealers) we work with you to plan the highest priority items to drive results.

We select the optimal mix of items to drive you leads and customers.

Yes, we design and develop websites. 

However website design and development is not included as part of our Done-For-You solar digital marketing.

If you are interested in discussing a new (or refreshed) website, please reach to us to discuss.

Each month we have a planning call with you.

We walk you through the results, gather feedback from you and outline the activities we are planning for the coming month.

Depending on how involved you want to be in the tactics, there's very little you need to do - we take care of it all.

However, if you are interested in diving into all the details, we'll happily spend hours go into all the campaigns with you, showing the nuances of what we've found, and the optimizations we've implemented. 

Some dealers are: don't bore me with details, just get me results.

Other dealers are: show me everything, I love learning about this.

It is all tailored to what works best for you.

Strategy and tactics are two terms you'll hear marketing people use.

Strategy = what we are going to do

Tactics = how we are going to do

For example:

A typical strategy for a high-quality solar dealer might be: we're going to focus on selling high-quality packages including LG panels and Tesla batteries to the 40-55 age demographic in specific areas, with a focus on reducing power bills whilst providing reliability during blackouts.

The tactics for that strategy would be: which social channels we target, the targeting on paid advertising platforms, the content that needs to be written on the site and provided as downloadable guides, the SEO optimizations to focus on, and the email nurturing sequence to be added.

These are just simple examples - we discuss with you the appropriate mix for your solar business. 

We use a mix of tools and platforms to deliver your marketing strategy and campaign implementation.

These include (if appropriate):

• HubSpot
• Landingi
• MailChimp
• Databox
• WordPress
• Teamwork

We will also ideally, if appropriate and efficient, work in with your current systems eg if you currently use specific platforms for your CRM, website, landing pages, etc.

For most dealers, we have campaigns up and running within weeks, driving initial results and providing data we can use to optimize the campaigns.

Most dealers have tried things in the past, or are currently running campaigns, which allows us to analyze the results and optimize based on our years of experience.

There are exceptions however. Sometimes new dealers have nothing in place, not even a website. For these situations we usually advise at least 2 months to get everything setup and driving traffic.

Generally, if you needs leads right away (ie today) we aren't a fit.

Instead, in the short term, consider buying leads from a solar quotes site (eg solarquotes.com.au in Australia is one).

Our approach is best suited for dealers who want to build a digital marketing plan that encompasses all their digital marketing activity and in time removes the need for purchasing leads from a quotes site, but it takes time.

Results are ideally based around driving new customer purchases. And thus, we focus on marketing activities that will drive leads, that can then be nurtured and handed to you or your sales team.

However, leads is just one part of the mix. Many of our dealers don't have a lead generation problem, instead they want to focus on automating processes, or ensuring that their site is up-to-date, or up-selling existing customers to new products (eg promoting batteries to solar panel customers).

So it's important that we discuss your goals each month, and plan our activities accordingly.